Privacy notice

1. Who we are

Intelligent Transitions Limited (“we”, “us”, “our”) is the data controller for the personal information described in this notice. That means we decide what is collected and what it is used for, and we are responsible for looking after it.

This notice covers the people we hold information about through this website and the normal running of our business: visitors to the website, people who contact us, and our clients, suppliers and business contacts and the people we deal with there.

2. What information we collect

We collect as little as we can, and only what we need. How much we hold depends entirely on how much you deal with us.

If you only look at the website

• Nothing that identifies you, and nothing stored on your device. Our visitor counter, Cloudflare Web Analytics, reports the page being viewed, the site you arrived from if any, your browser and device type, the country your connection appears to be in, and how quickly the page loaded. Your IP address is used in passing to work out the country and is not stored by us. We see totals, not people. The cookie policy sets out how to check that and how to opt out of it.

If you contact us

• Your name and the contact details you use: your email address, and your telephone number if you ring or give it to us.
• Whatever you choose to tell us, in the form on this website, in an email or on the telephone. The form asks for your name, your email address, and optionally your organisation and a telephone number; what you write in the message box is up to you.
• A record of the exchange: emails, notes of calls, and what was agreed.

If you are a client, a supplier or a business contact

• Everything above, plus the business contact details needed to work together and to invoice: your name, role, organisation, email address and telephone number.
• Proposals, agreements, invoices, payment records and correspondence.

We do not ask for sensitive information, meaning anything about your health, beliefs, ethnic origin, sex life or criminal record, and you should not send it to us. If it reaches us anyway, in a conversation or an email, we delete it unless there is a clear reason to keep it, and we will tell you if there is.

3. How we get it

• From you, almost always: the form on this website, an email, a telephone call, a meeting, an interview.
• From your organisation, where it works with us and gives us your business contact details.
• From publicly available sources, such as Companies House or a professional profile, where we need to understand who we are dealing with.

4. Why we use it, and our lawful basis

The law requires a specific reason, a “lawful basis”, for every use of your information. Ours are below.

Where we rely on legitimate interests, we have weighed our interest against your rights and concluded that ours does not override them. You can ask us to explain that, and you can object; see section 9.

5. Who we share it with

We do not sell your information, and we never will. We do not run every piece of technology ourselves, so some suppliers necessarily handle it on our behalf. They act on our instructions, they are not allowed to use it for anything of their own, and they are under contract to protect it.

We will also disclose information where we are legally required to: to HMRC, a regulator, the police or a court. If the business were ever sold or transferred, records would pass to the buyer, and we would tell you.

6. Where it is kept, and transfers outside the UK

Some of our suppliers store or process information outside the UK. Cloudflare, who host this website, operate a global network that includes the United States. Where that happens the transfer is protected: either because the destination has UK adequacy status, or under the International Data Transfer Agreement or the UK Addendum to the EU Standard Contractual Clauses, supported by a transfer risk assessment. Ask us and we will tell you which supplier, which country, and which safeguard applies.

Resend, who deliver the contact form’s email, and Google, who provide our email and files, are based in the United States or may process information there; the same safeguards apply.

7. How long we keep it

We keep information for as long as we have a reason to, and then delete it. “As long as necessary” on its own is not an answer, so here is what we actually do.

When a period ends we delete the information, or strip out anything that identifies you so that what is left cannot be traced back.

8. How we protect it

• Our email and working files are held in Google Workspace, protected by a password and two-step verification.
• This website only accepts encrypted connections (HTTPS).
• The suppliers in section 5 are bound by contract to protect what they handle for us.
• We keep information only for the periods in section 7, and then delete or anonymise it.

If something does go wrong and your information is exposed, we will assess it straight away. Where it is likely to put you at risk, we must report it to the Information Commissioner’s Office within 72 hours of becoming aware, and where the risk to you is high we will tell you directly.

9. Your rights

You have the following rights over your information. They are free to use, and we will respond within one month. If a request is especially complex we may take up to two months longer, and we will tell you within the first month if that is going to happen.

• Access: a copy of what we hold about you, and an explanation of what we do with it.
• Correction: we will fix anything inaccurate or incomplete.
• Erasure: deletion, where we no longer have a good reason to keep it. This one has limits: we cannot delete an invoice HMRC requires us to keep, and we will say so rather than quietly not doing it.
• Restriction: to have us stop using it while something is being sorted out.
• Portability: a copy in a machine-readable format, of information you gave us, where we hold it by consent or under our contract.
• Objection: to any use we base on our legitimate interests.
• Withdrawing consent: wherever we rely on your consent you can take it back. That does not make anything we did beforehand unlawful.

Ask using the details in section 13. Two practical points, both of which are how the law now works:

• We may ask you to confirm who you are first, so that we do not hand your information to somebody else.
• If we genuinely need you to narrow down what you are asking for, we can ask, and the clock pauses until you reply. Our search has to be reasonable and proportionate.

10. Complaining about your information

You can complain to us about anything we do with your personal information, and we would rather you did than not. It is the fastest way to get something put right.

You can also complain to the Information Commissioner’s Office, the UK’s data protection regulator, at any point: ico.org.uk/make-a-complaint, or 0303 123 1113. You do not have to come to us first, and complaining to us does not take away your right to go to them afterwards.

11. Cookies and your device

This website does not use cookies. It stores nothing on your device, and there is no banner to click through because there is nothing to ask you about. Two things load from outside the page itself, both of them Cloudflare’s and neither of them a cookie: the visitor count described in section 2, which reports the page being viewed and nothing that identifies you, and the Turnstile bot check on the contact form, which appears only when you reach the form. Neither follows you to any other website.

You can check that for yourself: open the site in a new private window and look at the storage tab in your browser’s developer tools. It will be empty. Our cookie policy says the same thing at slightly greater length, and is where any change would be recorded first.

12. Automated decisions

We do not make decisions about you by automated means.

13. Changes, and how to contact us

This notice was last updated on 6 October 2026, and it is version 1.0. We review it at least once a year, and whenever we change how we work.

If a change materially affects what we do with your information, we will contact you about it rather than leaving you to notice. Older versions are available on request.

For anything in this notice: a question, a request, or a complaint: